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With demand for skilled professionals rising in India, an MBA degree in present times has become imperative for professional growth. However, choosing an MBA course can often become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Marketing is one of the most sought after main-stream courses. Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior. Average starting salary of MBA in Marketingpassouts ranges between INR 2.5 to 10 Lacs depending upon expertise and experience of candidate in this field.

MBA in Marketing: Course Highlights

Duration 2 years
Examination Type Semestar
Eligibility Bachelor’s Degree in any Discipline
Admission Process Entrance Exam + Group Discussion/Personal Interview
Average Starting Salary 2.5 Lakh INR – 10 Lakh INR
Top Hiring Companies HDFC, IBM, Cognizant, Accenture, TCS etc.

Trade and commerce has been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling, hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.