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Student Speak

BBA in Event Management is a 3-year undergraduate course in management. Event management is one of the most popular and fastest growing industries. Events could include:

  • Musical Shows
  • Concerts
  • Exhibitions
  • Fashion & Celebrity Shows
  • Film Awards
  • Political Rallies, etc.

Event Management can be summed up as:

  • Conceptualization
  • Planning
  • Organization
  • Execution of an event.

The course includes components such as:

  • examining the complexities of the brand.
  • devising the event concept.
  • distinguishing the targeted audience.
  • planning the logistics.
  • coordinating the technical parts of an event.

BBA Event Management is also considered one of the Strategic Marketing and Communication Tools by organizations as it is a tool to communicate with potential clients.

The minimum eligibility for pursuance of the course is the successful completion of the 10+2 level of education, with a minimum aggregate score of 50%.